Top Sellers
Customer Profile
Age & Gender
~15-37, Gen Z & Millennials, female
Interests
Wellness & self improvement, current fashion, beauty and social media trends
Favorite Celebrities
Emma Chamberlain, Cast of Euphoria, Olivia Rodrigo, Matilda Djerf
Consumer Type
Cost-conscious, but will spend more for the more aesthetically appealing, trendy option.
Where She Shops For Beauty
Ulta, Sephora, Urban Outfitters
Competitors
The Skinny Confidential, Skin Gym
Beauty Brands She Likes
Glossier, Tower 28, Kosas, Herbivore, Billie
Marketing She Responds To
Direct & down-to-earth approach
Social Media She Uses
TikTok & Instagram finds beauty trends and inspiration, micro-influencers.
Current Beauty Trends She Follows
Hair: “Clean girl” makeup – ecological & cruelty-free; Facial depuffing tools - ice rollers & globes; DIY Nails – acrylic/gels/tips & art